Curran and Seaton (2003): 2 Perspectives on new media and globalisation:
Neophiles:
- Optimistic about the spread of new media
- New technology offers consumers more choice and opportunity.
- Effectively spreads democracy.
Cultural Pessimists:
- Suggests that new media is not really new at all.
- Argues that interactivity is an illusion because of ownership issues.
- New media content has led to a decrease in popular culture.
Neophiliac Perspective (postmodernist)
New Media is beneficial because:
Increased consumer choice: there are hundreds of news and entertainment channels to choose from as well as platforms to access them.
An e-commerce revolution: Consumers have more power to compare products and services so can make better informed decisions. E-commerce has revolutionised how we shop and undermined high street stores.
Revitalising Democracy: new media offers people the education and information to play an active role in democratic societies making politicians more accountable. The internet allows unreported stories to leak out. The internet provides people with wider or alternative viewpoints unlikely to be found through conventional information streams such as BBC news and newspapers (old media). The internet also gives a voice to those who would otherwise go unheard.
Cultural Pessimist Perspective
- Not so new media
- Domination by media conglomerates
- Commercialisation
- Reinforcing Elite Power
- Decline in the quality of popular culture
- Lack of regulation
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